Abstract: A beverage cooling assembly for cooling a beverage without ice includes a canister for containing a beverage. The canister is comprised of a thermally conductive material such that the canister is in thermal communication with the beverage. A sleeve is provided and the sleeve is positioned around the canister. The sleeve is comprised of a thermally insulating material to inhibit thermal communication between the beverage and ambient air. A cooling unit is coupled to the sleeve and the cooling unit is in thermal communication with the canister. The cooling unit uses the Peltier effect to create a heat flux between the cooling unit and the canister. In this way the cooling unit cools the beverage in the canister without ice.