Abstract: A library of available incentive programs is established for an agricultural product. Input is accepted from an agricultural producer or a crop planner to facilitate tailoring the library of incentive programs to the requirements (e.g., needs, objectives, and resources) of a particular producer. The library of available incentive programs is searched based upon the accepted input to select a tailored list of candidate incentive programs from the library. Information on the tailored candidate incentive programs is made accessible to the agricultural producer. The agricultural producer may select a preferential incentive program between or among the candidate incentive programs. Further, the producer may readily seek financing via electronic communications to purchase or otherwise conduct a transaction under the preferential incentive program. If the producer applies for a financial product for financing the transaction under the preferential incentive program, the previously gathered input (e.g.

Abstract: A method and system of marketing an agricultural input via electronic communications obtains retailer information and product information associated with a corresponding retailer. Available programs (e.g., financial incentive programs) are established for the retailer based on at least one of the retailer information and product information. An agricultural input is selected and marketed to a filtered prospect list based upon one or more of the following indicators: estimated current purchase data for the agricultural input for a particular corresponding prospect, current crop risk analysis for a particular corresponding prospect, and a crop identifier for a particular corresponding prospect. The selected agricultural input is associated with one or more of the available programs.