Abstract: A method of manufacturer incentive distribution to consumers is provided the method comprises receiving a first list from a consumer, the first list having at least one item the consumer wishes to purchase, receiving an incentive from at least one incentive provider, the incentive being associated with a keyword on a second list of keywords, comparing the keyword in the second list to the at least one item in the first list, creating a third list which includes the incentive associated with the keyword if the keyword matches the at least one item in the first list, transmitting the third list to the consumer to permit the consumer to choose the incentive, receiving the consumer's choice of the incentive; and transmitting to the consumer the incentive.