Abstract: Order management comprises receiving, over a data network, one or more orders for associated products from one or more customers for storage in a data store and selecting a given order from a given customer to a merchant from among the received one or more orders. Status codes are set for the given order as well as one or more items associated with the given order. The product associated with the given order is provided to the given customer on the basis of the status code. Channel management comprises determining product information for inclusion in a channel feed to the electronic distribution channel and determining one or more characteristics for the channel feed. The channel feed is generated for the product on the basis of the one or more characteristics and a determination is made as to when to transmit the channel feed to the electronic distribution channel.