Abstract: Techniques for automatic recognition of items for point of sale (POS) systems are disclosed. A request to identify a first item for purchase is received. The request includes a first image captured at a POS system. The first image is analyzed using a machine learning model configured for image recognition, and in response a first product code is determined for the first item. This includes identifying the first product code as a primary product code from among a plurality of product codes, identifying a second item relating to the first item, where the second item is visually similar to the first item, and determining a second product code for the second item. The first product code, and the second product code, are transmitted to the POS system. The POS system is configured to present the first item and the second item as options for purchase using a user interface.