Abstract: An indication is received with a computing device of a completion of a desired fitness or wellness event by a plurality of users of a multiplicity of users. In response to each completion of the desired fitness or wellness event by each of the plurality of users of the multiplicity of users, the user is entered into a sweepstakes. One of the entries in the sweepstakes is selected at random for a prize.

Abstract: Systems, methods, and techniques of tracking guest activities are provided. Guests can perform transactions with vendors, for example on behalf of registered participants, which are tracked without needing to register or provide financial or other information specific to the guest to the tracking facilities. Program administrators provide links to registered participants containing a token that identifies the registered participant. These links are then distributed by the registered participants to their designated guests and used for transacting business. Each guest transaction can be anonymously associated back to the proper registered participant through the tokenized link, thereby permitting rewards to be paid to the identified participant based upon associated guest transactions. This abstract is provided to comply with rules requiring an abstract, and it is submitted with the intention that it will not be used to interpret or limit the scope or meaning of the claims.