Abstract: A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.

Abstract: Providing a state of desired effects (SDES) simultaneously on one or more presentation devices using a system having one or more switchers, each switcher having a unique identification code, activation parameters that control when the switcher is operable to send activation signals, and one or more triggers. Each trigger has a trigger identification code associated with a set of one or more presentation devices or associated with another switcher and another trigger, and triggering criteria relating to an occurrence of a particular event. One method includes activating a first switcher, receiving, at the activated first switcher, event information indicative of the occurrence of a particular event, determining if the event information meets triggering criteria for a trigger of the first switcher, and in response to the event information meeting triggering criteria for a trigger of the first switcher, activating the trigger of the first switcher that meets the triggering criteria.

Abstract: A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.

Abstract: A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.