Abstract: The subject matter discloses a method of handling messages received to an email client of a computerized device, the method comprises detecting the received message, said message is generated by a machine in a structured format; identifying the detected message to be conformant to a structured template related to a computerized application; generating a response upon identifying the message. In some cases, the rules are generated by a server connected to a plurality of computerized devices to create efficient and fast rules and templates.

Abstract: A computerized system for providing real time information regarding competitions, the system including a user interface enabling a user to identify at least one of multiple competitions and at least one parameter of the at least one of multiple competitions in which the user has an interest and a display interface responsive to identification of at least one of the multiple competitions and the at least one parameter by the user for providing current updates of the at least one parameter.

Abstract: The subject matter discloses a method of handling messages received to an email client of a computerized device, the method comprises detecting the received message, said message is generated by a machine in a structured format; identifying the detected message to be conformant to a structured template related to a computerized application; generating a response upon identifying the message. In some cases, the rules are generated by a server connected to a plurality of computerized devices to create efficient and fast rules and templates.

Abstract: A system for generating an advertising schedule is provided. The system comprises a data source and one or more computers connected to the data source. The computers are configured to execute one or more applications related to the generation of an advertising schedule. The system further comprises a network connecting the one or more computers and the data source. The one or more applications are executed on the one or more computers and interact with the data source to automatically generate the advertising schedule based on an inventory of available advertising slots characterized by a projected audience and one or more scheduling criteria for each advertisement to be scheduled.