Abstract: The field of the invention relates to systems and methods for operation of an electronic marketing program service, and more particularly to systems and methods that provide an online user interface, a marketing language, and a marketing engine for multi-channel, multi-touch marketing campaigns. In an embodiment, the system includes an electronic marketing server system coupled to a public network and accessible to one or more users. The marketing server system includes a database that stores contact data associated with a plurality of marketing contacts, and marketing campaign data. The system is configured to provide a common user interface for designing and creating a multi-channel, multi-touch marketing campaign, and providing a Marketing Application Markup Language to a marketing engine for execution.

Abstract: The field of the invention relates to systems and methods for operation of an electronic marketing program service, and more particularly to systems and methods that provide an online user interface, a marketing language, and a marketing engine for multi-channel, multi-touch marketing campaigns. In an embodiment, the system includes an electronic marketing server system coupled to a public network and accessible to one or more users. The marketing server system includes a database that stores contact data associated with a plurality of marketing contacts, and marketing campaign data. The system is configured to provide a common user interface for designing and creating a multi-channel, multi-touch marketing campaign, and providing a Marketing Application Markup Language to a marketing engine for execution.