Abstract: Provided are systems and methods for managing an entity's social graph including integration between advertising network management, social customer relationship management (CRM), and social media management. The system can include a social engagement engine for analyzing data from both CRM systems and advertising monitoring and management systems. The social engagement engine can be configured to segment the received data and discover insights into the social graph describing the entity's contacts. Insights developed from advertising, CRM data, and third party data can then be used to optimize advertising strategies. In some examples, the insights into an entity's connections can be used to optimize CRM strategies. CRM strategies can be employed to strengthen ties to existing customers, identify valuable customers, and recapture lost customers by delivering offers and/or opportunities to customers.

Abstract: According to one aspect of the present invention a method and apparatus are described for improving advertising conversions on the Internet. An analysis engine is provided that analyzes raw advertising metrics in order to identify improvements. A treemap based visualization engine allows the user to visualize a tree in two dimensional space. In one embodiment, an action engine includes rapid one-box recommendation that allows the user to take an action to improve an advertising campaign. According to another aspect, a system and method for managing a plurality of advertising networks is also provided. A typical embodiment of the management system integrates the analysis engine, visualization engine, and action engine in order to optimize a user/manager's time and effort in organizing, improving, and managing advertising campaigns across a plurality of advertising networks.