Abstract: A method and computer system is provided that allows a computer user to benefit from viewing banner advertising. One embodiment provides a method for allowing a computer user to benefit from viewing banner advertising by providing incentives for information transmitted to and from a computer server. The method also provides for tracking information provided to a computer user from a server, providing an identifier for a computer system associated with the computer user, the identifier identifying the computer system, providing at least one database associating the identifier with the computer user and information specific to the computer user, transmitting the identifier to the server, the server affiliated with the at least one database, transmitting the information to the computer system that is specific to the identifier, and logging the transmittal of the identifier in one of the at least one database.

Abstract: This is a system and method for automatically identifying a customer when accessing an online service. The system and method includes: providing general HTML content with tokens for the computer system; providing system information specific to the computer system to a database accessible by the online service; and providing an identification program for the computer system to provide a system ID that uniquely identifies the system information. The system and method also includes loading HTML content on the computer system. The system ID can include a system express service code, a service tag number, or a unique ID from a microprocessor. The system and method also includes displaying computer-specific information on a web page of the online service.