Patents by Inventor David Sebag
David Sebag has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20220114330Abstract: One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.Type: ApplicationFiled: December 23, 2021Publication date: April 14, 2022Inventors: Terry McClendon, David Sebag
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Patent number: 11244103Abstract: One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.Type: GrantFiled: June 16, 2021Date of Patent: February 8, 2022Assignee: Yieldmo, Inc.Inventors: Terry McClendon, David Sebag
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Publication number: 20210326930Abstract: A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.Type: ApplicationFiled: June 30, 2021Publication date: October 21, 2021Inventors: Jean Tran, Bo Wang, David Goligorsky, David Sebag
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Publication number: 20210312118Abstract: One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.Type: ApplicationFiled: June 16, 2021Publication date: October 7, 2021Inventors: Terry McClendon, JR., David Sebag
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Publication number: 20210272161Abstract: A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.Type: ApplicationFiled: May 19, 2021Publication date: September 2, 2021Inventors: Jean Tran, Bo Wang, David Goligorsky, David Sebag
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Patent number: 11042906Abstract: A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.Type: GrantFiled: August 15, 2017Date of Patent: June 22, 2021Assignee: Yieldmo, Inc.Inventors: Jean Tran, Bo Wang, David Goligorsky, David Sebag
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Patent number: 10922724Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: August 31, 2018Date of Patent: February 16, 2021Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20210020199Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: ApplicationFiled: September 30, 2020Publication date: January 21, 2021Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Publication number: 20210012387Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: September 25, 2020Publication date: January 14, 2021Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 10832730Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: GrantFiled: October 31, 2018Date of Patent: November 10, 2020Assignee: Yielmo, Inc.Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Patent number: 10832729Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: GrantFiled: March 27, 2018Date of Patent: November 10, 2020Assignee: Yieldmo, Inc.Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Publication number: 20200349606Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.Type: ApplicationFiled: July 20, 2020Publication date: November 5, 2020Inventors: Indu Narayan, David Sebag, Maziar Hosseinzadeh, Rohit Matthews, Jasmine Noack, Melody Li, Andrew Holz, Sergei Izrailev, Farid Jawde
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Patent number: 10789984Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: GrantFiled: November 17, 2017Date of Patent: September 29, 2020Assignee: Yieldmo, Inc.Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Publication number: 20200251144Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: ApplicationFiled: April 23, 2020Publication date: August 6, 2020Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte
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Patent number: 10692531Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: GrantFiled: January 16, 2018Date of Patent: June 23, 2020Assignee: Yieldmo, Inc.Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte
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Publication number: 20200034874Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.Type: ApplicationFiled: May 30, 2019Publication date: January 30, 2020Inventors: Indu Narayan, David Sebag, Maziar Hosseinzadeh, Rohit Matthews, Jasmine Noack, Melody Li, Andrew Holz, Sergei Irailev, Farid Jawde
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Publication number: 20190087867Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: August 31, 2018Publication date: March 21, 2019Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail
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Publication number: 20190074034Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: ApplicationFiled: October 31, 2018Publication date: March 7, 2019Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Publication number: 20180211692Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.Type: ApplicationFiled: March 27, 2018Publication date: July 26, 2018Inventors: Connor Francis Doherty, David Michael Goligorsky, Shawn Sprockett, Eric (Ge) Wu, Yiming Bao, Firecrow Silvernight, David Sebag
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Publication number: 20180197575Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: ApplicationFiled: January 16, 2018Publication date: July 12, 2018Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte