Abstract: Various arrangements for using a television programming distribution network with integrated predictive data gathering for distributing content are presented. Using a television service provider network, television programming may be broadcast to bi-directional communication television receivers and addressable television receivers. Viewership information may be collected by a viewership analysis system from the bi-directional communication television receivers. A viewership target model may then be constructed using the viewership information received from the plurality of bi-directional communication television receivers and data from a subscriber database accessible by the viewership analysis system. A differentiator model may then be trained using the viewership target model. The differentiator model may be applied to the addressable television receivers. Content may then be addressed to some of the addressable television receivers based on applying the differentiator model.

Abstract: Various arrangements for using a television programming distribution network with integrated predictive data gathering for distributing content are presented. Using a television service provider network, television programming may be broadcast to bi-directional communication television receivers and addressable television receivers. Viewership information may be collected by a viewership analysis system from the bi-directional communication television receivers. A viewership target model may then be constructed using the viewership information received from the plurality of bi-directional communication television receivers and data from a subscriber database accessible by the viewership analysis system. A differentiator model may then be trained using the viewership target model. The differentiator model may be applied to the addressable television receivers. Content may then be addressed to some of the addressable television receivers based on applying the differentiator model.