Abstract: An online system maintains a page of content for a user that includes content provided to the online system by the user. To allow the user to more easily present content items to other online system users, the online system receives an objective specifying a desired interaction by users presented with the content item from the user and generates a set of content items from content included on the page. One or more content items of the set are selected and a budget for presenting the selected one or more content items is received, and the online system includes one or more of the selected content items in selection processes along with bid amounts based on the budget that select content for presentation to other users. The online system may update the selected content items of the set over time as content included on the page is modified.

Abstract: Disclosed is a method for supporting online services in providing content items to users of an online system. A request for loading a webpage of an online system is received from a client device. A plurality of content items eligible for being presented to the user is received. For each of the received content items, a trained model is identified based on characteristics of the content item, and a score is determined using the identified trained model and based on characteristics of the user. One or more content items is selected based on the determined scores. The selected one or more content items are sent to the client device for presentation to the user.

Abstract: In one embodiment, a method includes inferring an intent of the target user to post to a social-networking system based on one or more information items. One or more information items may be assembled that are relevant to one or more of the information items from which the intent to post was inferred. A prompt to post may be sent to the target user comprising one or more of the assembled information items. One or more indications of one or more reactions of the target user may be received from a client system of the target user. The one or more reactions of the target user may be used in both inferring a future intent to post on the part of future target users and assembling information items for future target users.

Abstract: An online system maintains a page of content for a user that includes content provided to the online system by the user. To allow the user to more easily present content items to other online system users, the online system receives an objective specifying a desired interaction by users presented with the content item from the user and generates a set of content items from content included on the page. One or more content items of the set are selected and a budget for presenting the selected one or more content items is received, and the online system includes one or more of the selected content items in selection processes along with bid amounts based on the budget that select content for presentation to other users. The online system may update the selected content items of the set over time as content included on the page is modified.

Abstract: Systems, methods, and non-transitory computer-readable media can receive a request to create a call to action for a page within a social networking system. Information associated with the page can be acquired from the social networking system. One or more options for creating the call to action for the page can be provided based on the information associated with the page.

Abstract: Systems, methods, and non-transitory computer-readable media can acquire information associated with a user who is accessing a page within a social networking system. The page can be associated with a page entity. At least one call to action can be selected, out of a set of calls to action, based at least in part on the information associated with the user. The at least one call to action can be associated with the page entity. The at least one call to action can be presented to the user via the page within the social networking system. A user interaction performed with respect to the at least one call to action can be detected. An operation associated with the at least one call to action can be executed. The operation can correspond to one of a plurality of operations executable for the at least one call to action.

Abstract: Systems, methods, and non-transitory computer-readable media can acquire information associated with a user who is accessing a page within a social networking system. The page can be associated with a page entity. At least one call to action can be selected, out of a set of calls to action, based at least in part on the information associated with the user. The at least one call to action can be associated with the page entity. The at least one call to action can be presented to the user via the page within the social networking system. A user interaction performed with respect to the at least one call to action can be detected. An operation associated with the at least one call to action can be executed. The operation can correspond to one of a plurality of operations executable for the at least one call to action.

Abstract: In one embodiment, a method includes inferring an intent of the target user to post to a social-networking system based on one or more information items. One or more information items may be assembled that are relevant to one or more of the information items from which the intent to post was inferred. A prompt to post may be sent to the target user comprising one or more of the assembled information items. One or more indications of one or more reactions of the target user may be received from a client system of the target user. The one or more reactions of the target user may be used in both inferring a future intent to post on the part of future target users and assembling information items for future target users.