Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and method for survey weighting is disclosed. According to one embodiment, a method comprises selecting key survey variables (KSVs) related to the survey; selecting microdata sources that represent a target population; training models using the KSVs as key survey variables; and collecting out-of-sample predictions. The method further comprises making predictions using the models; averaging the predictions over the target population; and generating survey weights using a calibration estimator.

Abstract: A system and method for providing a message to a recipient is provided. The system includes a network communication system for providing a message to a recipient using a communication device. The network communication system includes a communication system operatively connected to at least one communication device. The network communication system further includes an exchange platform, the exchange platform having a signal media server operatively connected to at least one message server, the exchange platform receiving a communication from a potential recipient through the communication device, the communication system determining if the potential recipient is flagged in a recipient database, the message server determining the message, the message server retrieving at least one message, wherein the signal media server forwards the message to the recipient via the communication device.

Abstract: A system and method for providing a message to a recipient is provided. The system includes a network communication system for providing a message to a recipient using a communication device. The network communication system includes a communication system operatively connected to at least one communication device. The network communication system further includes an exchange platform, the exchange platform having a signal media server operatively connected to at least one message server, the exchange platform receiving a communication from a potential recipient through the communication device, the communication system determining if the potential recipient is flagged in a recipient database, the message server determining the message, the message server retrieving at least one message, wherein the signal media server forwards the message to the recipient via the communication device.