Abstract: A live broadcast is depicted, in this case a golf tournament. The broadcast is depicted on a television screen of a user, substantially in real time. In a television studio, which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit records segments of video analysis. The video image is sent to a server. The video clip of the commentator is then downloadable by the user using a device such as a mobile phone or tablet. The user can then view the additional content—the video segment of the commentator—on his device. Using the techniques of positioning and anchoring as described herein, the user can enjoy the video segment as though the commentator were present in the room, by viewing the room through a camera of the device.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.

Abstract: A live broadcast is depicted, in this case a golf tournament. The broadcast is depicted on a television screen of a user, substantially in real time. In a television studio, which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit records segments of video analysis. The video image is sent to a server. The video clip of the commentator is then downloadable by the user using a device such as a mobile phone or tablet. The user can then view the additional content—the video segment of the commentator—on his device. Using the techniques of positioning and anchoring as described herein, the user can enjoy the video segment as though the commentator were present in the room, by viewing the room through a camera of the device.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.

Abstract: At (400) a live broadcast is depicted, in this case a golf tournament. The broadcast (400) is depicted on a television screen (410) of a user (420), substantially in real time. In a television studio, represented by (430), which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit (440) records segments of video analysis. The video image is sent to a server (450). The video clip of the commentator (440) is then downloadable by the user (420) using a device such as a mobile phone or tablet (460). The user can then view the additional content—the video segment of the commentator (440)—on his (device 460). Using the techniques of positioning and anchoring as described herein, the user (420) can enjoy the video (segment 440) as though the commentator were present in the room, by viewing the room through a camera of the device (460).

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.

Abstract: A messaging system comprises a plurality of devices wherein at least a first sending user device is arranged in use to transmit an image to at least a second receiving user device which image comprises an electronically captured image of at least a part of a head of the sender extracted from a background. FIG. 1, shows various images 100 on displays (110) as received by recipients. The method and apparatus described above allow something between a text message exchange and a video call. The message sender uses either the front camera or the rear camera in the device, typically a smart phone, to capture a short video of them speaking and the app software cuts out the sender's head 100 from any background before transmitting the video clip to appear on the recipient's screen (110). The cut-out head can appear on a recipient's desktop, conveniently as part of a messaging screen.

Abstract: A live broadcast is depicted, in this case a golf tournament. The broadcast is depicted on a television screen of a user, substantially in real time. In a television studio, which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit records segments of video analysis. The video image is sent to a server. The video clip of the commentator is then downloadable by the user using a device such as a mobile phone or tablet. The user can then view the additional content—the video segment of the commentator—on his device. Using the techniques of positioning and anchoring as described herein, the user can enjoy the video segment as though the commentator were present in the room, by viewing the room through a camera of the device.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.