Abstract: A carrying and storage case for fishing rods with attached reels and accessories is disclosed. The case is comprised of a durable fabric substantially rectangular in shape, the case has a plurality of adjacent elongate pockets which extend from one end of the case to the other end with the opening for each sequential pocket located on alternating ends of the case. The pockets are widest at the opening and narrow towards the opposite end of the pocket. The pocket and openings are sized to permit insertion of a fishing rod with attached reel into the pocket. Flaps on each end of the case fold over the openings of the pockets. The case has a plurality of straps with interlocking fabric extending from the top of the case whereby the case may be rolled up and secured by the straps in the rolled-up position with rods and attached reels in the pockets. The case has a handle and/or shoulder strap for carrying.