Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

Abstract: An online system may prevent a content associated with a user from including content that is sponsored by a third party, other than the user, for presentation on by the online system unless the user provides an amount of compensation to the online system. To determine an amount of compensation, the online system determines an amount of reach of the content sponsored by the third party based on characteristics of the content associated with the user. For example, a number of users viewing the content associated with the user is used to determine the amount of reach of the content if it is presented by via the content associated with the user. Based on the amount of reach, the online system determines an amount of compensation to be received from the user to present the content sponsored by the third party via the content associated with the user.