Patents by Inventor David W. Norton

David W. Norton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Real-time marketing at gaming machines
    Patent number: 8210939
    Abstract: A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.
    Type: Grant
    Filed: March 7, 2011
    Date of Patent: July 3, 2012
    Assignee: Caesars Entertainment Operating Company, Inc.
    Inventors: David W. Norton, Timothy S. Stanley, Marc Oppenheimer, Mary Dossett
  • Real-time marketing at gaming machines
    Patent number: 7927213
    Abstract: A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.
    Type: Grant
    Filed: June 27, 2006
    Date of Patent: April 19, 2011
    Assignee: Harrah's Operating Co., Inc.
    Inventors: David W. Norton, Timothy S. Stanley, Marc Oppenheimer, Mary Dorsett
  • Generation and acceptance of tailored offers
    Publication number: 20040039679
    Abstract: A system for generating and presenting an offer tailored to a particular user. Information about the user is collected from multiple properties. The information is used to generate tailored offers to the user. The offers are presented to the user. The user easily accepts desired offers.
    Type: Application
    Filed: August 14, 2002
    Publication date: February 26, 2004
    Inventors: David W. Norton, Tim Stanley, Dannielle K. Read