Patents by Inventor David Walter Skinner

David Walter Skinner has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Marketing campaign management system
    Patent number: 10282746
    Abstract: A campaign management system may include a data collection subsystem to collect and store data from different sources that may be related to different marketing channels. The system may also include a map generation subsystem to generate a marketing campaign map that includes a visual representation of performance of the marketing channels. A performance metric adjustment factor may be determined for one or more performance metrics to determine an actual value performance metric for each metric. The actual value performance metrics may be aggregated and compared to benchmarks to generate a visual representation of the entire campaign performance across the marketing channels.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: May 7, 2019
    Assignee: ACCENTURE GLOBAL SERVICES LIMITED
    Inventors: Stephen Denis Kirkby, David Walter Skinner, Robert Lawrence, Warren Hutchinson