Abstract: The invention provides for topical, relevant content to be delivered from a central server to devices running a viewer application. The content can be customized using the current user, device, location, compass, accelerometer and date/time information. The viewer application scans for known targets using its camera, or an end-user can make a selection from a text or visual directory. Once found, the platform is notified of the target. The platform then sends the appropriately customized content and data on how to render said content to the viewer for display, which can be text, images, data, video, animation, notifications and other types of content. The platform uses a data warehouse to refine content and provide detailed analytics. The platform can provide automatic content at launch. The viewer caches data for optimal performance. The user can respond to content, which delivers analytics, and more content as appropriate.