Abstract: Described herein are techniques for conducting an automated marketing campaign, having predefined exit criteria for removing a contact from the target audience of the automated marketing campaign, subsequent to initiating the automated marketing campaign. The exit criteria are specified as one or more conditional statements, which reference values in the contact record of the contact. Accordingly, as a contact record is updated by a contacts service over the course of the automated marketing campaign, data written to the contact record may cause the contact to be removed from the target audience.