Abstract: The method for managing rights associated with an object (1), such as a timepiece (1) or an item of jewellery, includes creating a first digital token associated with a first right, in particular the right of ownership, to the object, the first digital token being stored and authenticated using a first blockchain protocol; creating a second digital token, in particular a non-fungible digital token, associated with a second right, in particular a right of access to digital content, in particular multimedia content, associated with the object, the second digital token being stored and authenticated using a second blockchain protocol: creating a smart contract binding the rights to the first and second digital tokens such that the right of ownership to one of the first and second digital tokens cannot be transferred without the right of ownership to the other of the first and second digital tokens.