Abstract: A social networking system presents advertisements and recommendation units to its users. The recommendation units suggest actions for the users to increase their engagement with the social networking system or otherwise interact with other users, while the social networking system receives revenue from advertisers for displaying advertisements based on bid values associated with the advertisements. The social networking system determines values for the advertisements and for the recommendation units, where the values are measured in a comparable fashion. This allows the system to rank and select the advertisements and recommendation units together in a unified auction model. For example, the social networking system uses a pacing value to determine values of recommendation units having a common unit of measurement with expected values of advertisements to the social networking system.

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract: The present invention provides a mobile device adopting multicore processors in which each of multiple applications are automatically configured in corresponding processing modes stored in an established table. When one of the application is operated, looking up the table to select the corresponding processing mode. The mobile device automatically switches to the corresponding processing mode. Since the cores in the processor are allocated according to demands, the speed of processing and the power consumption get balanced.

Abstract: The invention discloses a mobile communication terminal and an incoming call management method. The mobile communication terminal comprises a master SIM card and an auxiliary SIM card. The method comprises the following steps: when receiving an incoming call to the auxiliary SIM card, determining whether the auxiliary SIM card is locked; if the auxiliary SIM card is locked, stopping responding to the incoming call, and waiting for receiving from a user an instruction of whether to send a prompt message to inform a caller for the incoming call; and when receiving from the user an instruction of sending a prompt message to inform the caller for the incoming call, transmitting a prompt message that is automatically generated by the system or manually edited by the user to the caller with the master SIM card.

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract: A mobile terminal may include a far-end communication module for downloading shared software from a remote server; a software management module for acquiring a software sharing request; and a near-end communication module for sending the shared software to another mobile terminal according to the software sharing request by way of short range transmission. A software sharing system and a sharing method may be included on the mobile terminal. The present invention may achieve fast sharing of software between mobile terminals.

Abstract: The invention discloses a mobile communication terminal and an incoming call management method. The mobile communication terminal comprises a master SIM card and an auxiliary SIM card. The method comprises the following steps of: when receiving an incoming call to the auxiliary SIM card, determining whether the auxiliary SIM card is locked; if the auxiliary SIM card is locked, stopping responding to the incoming call, and waiting for receiving from a user an instruction of whether to send a prompt message to inform a caller for the incoming call; and when receiving from the user an instruction of sending a prompt message to inform the caller for the incoming call, transmitting a prompt message that is automatically generated by the system or manually edited by the user to the caller with the master SIM card.

Abstract: A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators.

Abstract: When a social interaction by a user in a social networking system is detected, a description of the interaction is created. A service level auction is performed to select one or more service modules to provide recommendation units from a plurality of service modules. Each of the plurality of service modules is configured to provide recommendation units that suggest that the user engage in a social interaction in the social networking system. The description of the interaction is provided to each service module selected and recommendation units are requested. A plurality of recommendation units are received from the selected service modules. A unit level auction is performed to select one of more recommendation units to present to the user from the plurality of recommendation units. The selected recommendation units are transmitted to a device of the user for presentation.

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.