Patents by Inventor Dax Callner

Dax Callner has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR EVENT MARKETING MEASUREMENT
    Publication number: 20170116622
    Abstract: The present system and method include a measurement system for experiential activations. The system and method include consistent, multi-faceted metrics and measurements across all events. This allows for an efficient and comprehensive measure of event impact, development of normative data over time to create benchmarks for metrics, direct comparison of events to other events, and a scalable and flexible measurement program that is able to handle large and small events and all events in between.
    Type: Application
    Filed: October 27, 2015
    Publication date: April 27, 2017
    Applicant: SPARKS EXHIBITS HOLDING CORPORATION
    Inventor: Dax Callner