Abstract: One embodiment of the present invention is a tokenized SQL architecture that provides a process for enabling application designers and developers to construct and manage database independent SQL statements and use them in Web based or client/server applications. The tokenized SQL architecture (“TSA”) uses a proprietary file format, plus a variety of components and utilities, to allow for both maximum design-time flexibility and maximum run-time performance on the target database. For example, the TSA allows application developers working with the latest data-driven web or C/S technology to create, modify and test SQL statements in a an easy to use folder and file based form. Once the SQL is tested and debugged, a utility is used to take all the SQL statements used in an application and generate each statement as a Database Stored Procedure (“DSP”).

Abstract: An augmented point of sale system that displays, and that may broadcast, during a retail transaction, promotional information to a customer selected on the basis of the context of the transaction. An existing front-end POS system is augmented with an auxiliary display device intended for viewing by a customer while the customer interacts with the sales clerk in order to conduct a retail transaction. Software components are added to the point of sale system in order to generate messages corresponding to events that occur during the transaction and to, in turn, translate those events into display images displayed on the auxiliary display device. The auxiliary display device can display text, broadcast music or audio information, show video clips and other real-time dynamic media, and display static images.

Abstract: An augmented point of sale system that displays, and that may broadcast, during a retail transaction, promotional information to a customer selected on the basis of the context of the transaction. An existing front-end POS system is augmented with an auxiliary display device intended for viewing by a customer while the customer interacts with the sales clerk in order to conduct a retail transaction. Software components are added to the point of sale system in order to generate messages corresponding to events that occur during the transaction and to, in turn, translate those events into display images displayed on the auxiliary display device. The auxiliary display device can display text, broadcast music or audio information, show video clips and other real-time dynamic media, and display static images.