Abstract: The present invention includes a dispensing system for dispensing a packaged product, e.g. a condiment, including a pouch (60) having the product therein cooperates with a dispensing gun (30) to dispense a dose of product. In various aspects the invention includes a packaging system that includes a container (40) and a flexible package (50) with a frangible seal (70), and a flexible pouch (60); a dispensing assembly (100) for dispensing a product from the package; a dispensing gun system; a method of making a package; and a method of dispensing a product. The packaging system includes a container such as a rigid sleeve, and a flexible pouch positioned within the container interior, and also includes a valve that enables the product to exit the pouch interior and be dispensed. An optional diffuser coordinates with the valve to dispense product from one or more product outlets.