Abstract: A hard plastic jig head includes a cavity on its back side to receive the forward end of a soft, pliable body member mounted on a retainer and the barb of a fish hook. A ballast weight is placed at the rear bottom of the jig head to resist the tendency of the lure to rotate in the water and to provide a desired, horizontal orientation as the lure is retrieved. Dimples are provided on the soft, plastic body member to locate penetration points for the retainer and hook barb. One embodiment of the lure includes a bottom flat surface which is 10.degree. to the horizontal and merges into a front upwardly extending surface at 40.degree.-45.degree. to the horizontal to maintain the lure horizontal as it is retrieved.

Abstract: A fishhook includes a jig head of weighted or floatable material with a rearwardly extending retainer received in the forward end of a pliable plastic body element. The retainer includes a return bend which merges into a laterally upwardly extending straight portion onto which the body element is first threaded followed by the hook being passed through the middle portion of the body in the plane of top and bottom longitudinally extending grooves with the barbed portion of the hook being substantially concealed within the top groove. The jig head includes oppositely disposed longitudinally extending slots which receive the wings of a slotted vane blade extending forwardly and upwardly from the jig head.

Abstract: A weedless fish lure includes a rearwardly extending retainer received in the forward end of a pliable body member with the hook extending into the midsection of the pliable body member. The pliable body member is maintained in spaced parallel relationship to the shank of the fish lure hook.