Abstract: A dispenser system for providing food supplements to deer, cattle and the like. The preferred embodiment of the present invention contemplates an animal activated, liquid supplement container dispenser for dispensing a viscous food supplement such as vitamin or mineral enhanced molasses or the like. The dispenser is configured to be compatible with a large variety of containment systems and stands, and to provide effective, controlled dispensing in the wild with little maintenance. The dispenser including a container with an outlet blocked by a ball valve, which is rotated by a wheel, which in turn is rotated by a wheel under the action of the animal's tongue. As the rotation takes place, the viscous product is dispensed past the ball valve unto the peripheral surfaces of the licking wheel. A first version (FIG. 1) uses a liter bottle container, while second and third versions employ larger reservoirs with multiple dispensers, the second (FIG. 5) being suspended from a tree and the third (FIG.