Abstract: A dispenser system for providing food supplements to deer, cattle and the like. The preferred embodiment of the present invention contemplates an animal activated, liquid supplement container dispenser for dispensing a viscous food supplement such as vitamin or mineral enhanced molasses or the like. The dispenser is configured to be compatible with a large variety of containment systems and stands, and to provide effective, controlled dispensing in the wild with little maintenance. The dispenser includes a container with an outlet blocked by a ball valve, which is rotated, for example, by a separate wheel, which in turn is rotated under the action of the animal's tongue. Alternatively, the bottom of the ball valve could be presented for direct rotation by the animal's tongue. As the rotation takes place, the viscous product is dispensed past the ball valve unto the peripheral surfaces of the licking wheel. A first version (FIGS.