Abstract: A hair rolling fashion accessory comprises an elongated body formed of a high-density, high-compression foam rubber which has a bendable core element embedded therein. A protective fabric cover made of a cotton/poly blend of material entirely encloses the elongated body. The elongated body has a square cross-sectional area for improved grip in roll-ups and styling. The bendable core element is formed of a high-flex precoated wire and has a shorter length than the length of the elongated body such that the ends of the bendable core element are disposed a predetermined distance from the ends of the elongated body. The high-flex wire of the bendable core element has each end thereof bent back upon itself so as to prevent the high-flex wire from piercing the elongated body.