Abstract: Disclosed are systems and techniques for automatically pairing physical assets to a non-fungible token. For example, a process can include obtaining transaction information of a selected item associated with an online transaction between a user device and a provider system, the transaction information including a user identifier of a user of the user device. A digital wallet address of the user can be determined based on the user identifier, the digital wallet address associated with a digital wallet system. A non-fungible token (NFT) can be automatically generated based on the transaction information and in response to verifying the online transaction for the selected item. Information regarding the NFT can be provided to the digital wallet system in accordance with the digital wallet address associated with the user, wherein the digital wallet system updates information stored at the digital wallet address based on the information regarding the NFT.