Abstract: A method for context-based video advertising comprises analyzing content associated with a publisher website and identifying one or more video advertisement segments that exceeds a threshold relevance to the content associated with the publisher website. The method also comprises providing the identified one or more of the video advertisement segments for publication to the publisher website. The method further comprises receiving information indicative of the user interaction with the video advertising segment on the publisher website, and determining a cost associated with the video advertising segment, the cost being based, at least in part, on the user interaction with video advertising segment.