Abstract: The present specification provides, amongst other things, a novel resource optimization engine. In one example system, a plurality of collaboration platforms and travel booking engines and client devices are provided that connect to the optimization engine. The plurality of collaboration platforms manage the accounts of client devices that collaborate. The system includes an optimization engine configured to optimize travel and scheduling itineraries between different collaborators.

Abstract: A method of controlling updates to booking data corresponding to purchasable products includes, at an intermediate server connected with a booking server: obtaining and storing purchase initiation data including a transaction identifier and a client identifier; transmitting a request for product definitions to the booking server, according to the purchase initiation data; receiving and storing a product definition from the booking server in association with the purchase initiation data; generating an interactive message containing selectable product definition data, and transmitting the interactive message according to the client addressing identifier; receiving a product selection, responsive to selection of the product definition data in the interactive message at a client device; and generating a purchase instruction corresponding to the product definition and sending the purchase instruction to the booking server causing the booking server to update the booking data to reflect a purchase corresponding to

Abstract: Methods, apparatuses, and computer program products for building a travel plan for an event. Departure location and preference information associated with one or more users of a media platform is received from a social media platform. The preference information may be further associated with one or more event hosts. Future event information for at least one of the event hosts is then accessed. The future event information is provided to the one or more users of the media platform. Initial travel pricing information for an initial travel option is accessed by the one or more users from the departure location to at least one of the future events from one or more travel databases. The initial travel pricing information for at least the initial travel option to the future events is then provided to the one or more users of the media platform.