Abstract: Techniques for providing information describing how users are funneling through various products and features of a website are described. According to various embodiments, a user specification of a first set of one or more entities is received. A data structure storing a plurality of data structure entities is then accessed, each of the data structure entities corresponding to an online user session and describing one or more user interaction events included in the corresponding online user session. A set of the plurality of data structure entities are then retrieved from the data structure, the set of the plurality of data structure entities corresponding to online user sessions that include a user interaction event with at least one of the entities in the first set. Information regarding the retrieved set of the plurality of data structure entities is then provided to a user, via a user interface.

Abstract: Techniques for providing information describing how users are funneling through various products and features of a website are described. According to various embodiments, a user specification of a first set of one or more entities is received. A user interface element is then displayed, the user interface element indicating an amount of total online user sessions that include user interactions with at least one of the entities in the first set during a specific time interval. Thereafter, a user specification of a second set of one or more entities is received. A second user interface element is then displayed, the second user interface element indicating a subset of the total online user sessions that include user interactions with at least one of the entities in the second set subsequent to the user interactions with at least one of the entities in the first set.