Abstract: A method of analyzing Internet-based communication sessions may include detecting interactions during a communication session and detecting an associated characteristic. The method may also include identifying other communication sessions that are also associated with the characteristic and accessing a group profile of the other communications sessions. The group profile may be assigned a first group profile state in a state-machine-based progression of group profile states and have a group lead score. The method may additionally include associating the communication session with the group profile, adjusting the group lead score based on the communication session to cross a threshold value, and moving to a second group profile state. The method may further include authorizing devices associated with the group profile access to additional data after moving to the second group profile state.

Abstract: A method of analyzing Internet-based communication sessions may include detecting interactions during a communication session and detecting an associated characteristic. The method may also include identifying other communication sessions that are also associated with the characteristic and accessing a group profile of the other communications sessions. The group profile may be assigned a first group profile state in a state-machine-based progression of group profile states and have a group lead score. The method may additionally include associating the communication session with the group profile, adjusting the group lead score based on the communication session to cross a threshold value, and moving to a second group profile state. The method may further include authorizing devices associated with the group profile access to additional data after moving to the second group profile state.

Abstract: A method for using an external login procedure to track interactions on a website includes detecting an interaction between a web server and a user device including a request for login credentials of the user; receiving a transmission that includes information provided by a remotely-located external data source in response to the external data source verifying the login credentials, the information including a user identifier, and information associated with the user that is stored at the external data source; accessing a user profile in a profile database using the user identifier, where profiles have a hierarchy of profile states based at least in part on an amount of information provided by each user; storing the information in the user profile; and determining whether the profile state associated with the user profile should be changed based on the information associated with the user.

Abstract: A method of analyzing an Internet-based communication session to use a group profile database and alter group profile states using an aggregated function of individual electronic transmissions may include receiving interactions between a visitor device and the web server as a part of a communication session, detecting that the communication session is associated with a characteristic, determining a group profile in a profile database that is associated with a plurality of communication sessions that are also associated with the characteristic, associating the communication session with the group profile, receiving information from the visitor device, determining that a group profile state associated with the group profile should be changed to a higher group profile state based on the information, receiving a request for gated content from the visitor device, and providing the content based on the higher group profile state.

Abstract: A method of analyzing website nurturing data while compensating for test visitor profiles may include tracking interactions between visitors and the website including test visitors, and computing a score for each of the visitors based on the interactions. The method may also include storing the score for each of the visitors in visitor profiles, where test visitor profiles correspond to the test visitors. The method may additionally include assigning a discrete profile state to each of the plurality of visitor profiles from a hierarchy of profile states based at least in part on the corresponding score, and storing a test indicator in each of the test visitor profiles. The method may further include computing reporting data based on the plurality of visitor profiles, where the one or more test visitor profiles are excluded at least in part from the reporting data.

Abstract: A method and system for customizing web sites for visitor to increase the likelihood a visitor becomes deepens the relationship with the web site or becomes a customer is disclosed. A progression level design defines levels and conditions for moving between those levels. At each level, the web site is customized in predetermined ways commensurate with that level. Information on the visitor is gathered to evaluate their level and possibly upgrade or downgrade that level. Reports detail flow of visitors between levels for various time periods. Where that flow is not desired, the progression level design can be changed by adding, removing or changing levels and conditions.

Abstract: A method and system for analyzing marketing campaigns for increasing visitors' interactions with a webpage is disclosed. A plurality of landing pages are created, each being associated with a different marketing campaign. Visitors that access the web site are assigned to a progression level (e.g., “Anonymous”; “Converted”; “Qualified”) based on their interactions with the web site. Specific marketing campaigns are credited with progression-level increases, based on which landing page a visitor accessed prior to a progression-level increase. Values of statistics are generated for multiple marketing campaigns based on the credits. The values of the statistics can be simultaneously presented to a user, such that the user may compare the efficacy of multiple campaigns.

Abstract: A method and system for customizing web sites for visitor to increase the likelihood a visitor becomes deepens the relationship with the web site or becomes a customer is disclosed. A progression level design defines levels and conditions for moving between those levels. At each level, the web site is customized in predetermined ways commensurate with that level. Information on the visitor is gathered to evaluate their level and possibly upgrade or downgrade that level. Reports detail flow of visitors between levels for various time periods. Where that flow is not desired, the progression level design can be changed by adding, removing or changing levels and conditions.

Abstract: A method and system for customizing web sites for visitor to increase the likelihood a visitor becomes deepens the relationship with the web site or becomes a customer is disclosed. A progression level design defines levels and conditions for moving between those levels. At each level, the web site is customized in predetermined ways commensurate with that level. Information on the visitor is gathered to evaluate their level and possibly upgrade or downgrade that level. Reports detail flow of visitors between levels for various time periods. Where that flow is not desired, the progression level design can be changed by adding, removing or changing levels and conditions.

Abstract: The present disclosure presents methods and systems for recording and analyzing a visitor's interactions with a website aimed at determining a qualified sales lead. Lead scoring may be used based on interactions with content, navigation through a website, and the providing of information from the visitor. Events, such as lead scores exceeding a threshold value, may prompt a request for information from the visitor. Providing information may increase a profile level and allow access to previously gated content. Visitor and business information may be stored in a user profile. Interests of the visitor and an associated business area may be ascertained. The interests lead score, and progressive profiles may be used to tailor the content and organization of the website according to the needs of the visitor, to suggest content and business solutions to the visitor, and to determine if/when a visitor is qualified as a lead.

Abstract: A method and system for customizing web sites for visitor to increase the likelihood a visitor becomes deepens the relationship with the web site or becomes a customer is disclosed. A progression level design defines levels and conditions for moving between those levels. At each level, the web site is customized in predetermined ways commensurate with that level. Information on the visitor is gathered to evaluate their level and possibly upgrade or downgrade that level. Reports detail flow of visitors between levels for various time periods. Where that flow is not desired, the progression level design can be changed by adding, removing or changing levels and conditions.