Abstract: The present invention relates to a system and a method for generating 3D representation using contextual information. The method may include determining presence of 3D model and at least one AR scene corresponding to at least one object. The object may be inputted by a user or may be determined and scanned by the method. The 3D model(s), AR scene may be retrieved based on the object. Alternatively, the 3D model, AR scene and corresponding contextual objects may be generated through the object's image. Further, the user may be facilitated to add at least one of the 3D models (retrieved or converted 3D models), or contextual objects in an existing AR scene or may create a new AR scene. The AR scene, 3D model and contextual objects may further be customized. At least one of the generated 3D models, contextual objects and AR scenes may then be displayed online to facilitate users (consumers) to sale/purchase via a commerce module.