Abstract: A Universal Offer Health Card (UCOC) that simplifies the consumers' lives utilizing RFID technology and a card having RFID-compatible hardware including a rewriteable medium.

Abstract: A method and apparatus for targeted education and advertising preferably includes sanitary paper comprising a plurality of portions and a consumer-friendly message disposed on at least one of the plurality of portions. The consumer-friendly message preferably comprises commercial or noncommercial health-related advertising information. A URL is preferably disposed on the at least one of the plurality of portions and the URL is preferably associated with a host computer system hosting a health-related newsletter template. The paper preferably also includes a code disposed on the at least one of the plurality of portions, where the code is preferably associated with the health-related advertising information and health-related newsletter content.