Abstract: A platform and method for creating an electronic card by a plurality of users cooperating together to produce the electronic card (e-card) is disclosed. A member of the platform creates and designs an e-card for an intended recipient. Other users are invited to add content to the e-card. Users select gifts and memories to add to the e-card for the recipient. E-commerce, advertising, licensing, merchandising, electronic points, and marketing groups cooperate with the platform to provide products, services, and rewards via the platform to users. The platform receives revenue from the interaction and sales between the groups and the users or members of the platform. The e-card is published to components of a publishing group such as a social network. A database is provided for storing user, platform, and group activity.