Abstract: A system and method are provided for installing applications on a mobile device at first device initialization. An installation client communicates with a management server at an initial start-up state of a mobile device. The management server identifies a set of applications that are available for installation on the client device, and provides the installation files to the device. The management server selects certain client devices for certain applications based on user segments, allowing customization of applications according to user data. This initialization-installation of application programs allows the user to have the experience of having access to pre-installed applications at device initialization, while allowing application providers and mobile network operators real-time management of application programs being offered, without requiring pre-installing a bundle of applications on a device prior to device distribution.

Abstract: A system and method are provided for installing applications on a mobile device at first device initialization. An installation client communicates with a management server at an initial start-up state of a mobile device. The management server identifies a set of applications that are available for installation on the client device, and provides the installation files to the device. The management server selects certain client devices for certain applications based on user segments, allowing customization of applications according to user data. This initialization-installation of application programs allows the user to have the experience of having access to pre-installed applications at device initialization, while allowing application providers and mobile network operators real-time management of application programs being offered, without requiring pre-installing a bundle of applications on a device prior to device distribution.