Abstract: A rope hook mount for attachment to the body of a vehicle is described as having a mounting flange with a face conforming generally to the contour of the portion of the body of the vehicle upon which the mount is to be secured. The flange includes a raised portion integral therewith and extending outtwardly away from the face of the flange. An aperture is formed in the raised portion and an elongated lip member extends inwardly from the raised portion toward the aperture. The lip member has an outer surface which is generally flush with the outer surface of the raised portion and an inner surface spaced from the face of the flange so that a rope or the like may be looped around the lip member and retained in position by both the lip member and the walls of the aperture.