Abstract: A method of identifying a caller is provided. The method includes designating a masque phone number to be provided to a caller by a callee and associating the masque phone number with one or more phone numbers designated by the callee. Calls to the masque phone number are routed to a telephone device coupled to the designated phone number. The masque phone number, or text information or an image or a video associated with the masque phone number by the callee, are displayed on a caller identification device associated with the telephone device.