Abstract: An emergency message sign device for vehicles for drawing attention to a disabled vehicle to receive assistance. The device includes a sign holder for supporting interchangeable signs. The sign holder comprises a front panel having upper and lower ends, and a rear panel having upper and lower ends. The upper ends of the panels are pivotally connected together for permitting pivot movement of the front panel with respect to the rear panel, so that the front and rear panels are pivotally movable between a collapsed position and an expanded position. The sign holder includes a pocket being formed on a front of the front panel. The pocket has a closed end positioned adjacent the lower end of the front panel and an opening located intermediate the upper and lower ends of the front panel. A plurality of signs is removably insertable into the pocket. Each of the signs has a front surface with indicia marked thereon.