Abstract: Techniques for upselling a limited job posting to a premium job posting are described. A determination module can access job listing data from a limited job. Additionally, the determination module can access member data from a social network. Furthermore, the determination module can determine a value for the limited job posting based on the accessed job listing data and the accessed member data. Moreover, the determination module can generate a job application based on the accessed job listing data and the accessed member data, when the determined value is above a predetermined threshold. Subsequently, the determination module and an upsell module can upsell the limited job posting to a premium job posting by using the generated job application data. In some instances, the upsell module can market to the job poster in order to upsell the limited job listing, and fill empty job slots already paid by the job poster.