Abstract: A console for the input and display of consumer product information such as pricing, etc. The console may be built into the handle of the shopping cart or as a retrofit application on existing handles. The console has a product information input device for numerical values such as product pricing, cost per unit, etc. The apparatus has a calculator and output display for such data. Some space on the console will likely be dedicated to a display panel for advertising. The console may be equipped with a bar code scanner as an alternate means of inputting such consumer data. The console should have an output display, such as a monitor, and/or a readout in order to display the product information such as: cost per unit. A video monitor may be used in connection with the console in order to provide advertising information related to products.