Abstract: Embodiments of the invention include systems and methods for helping businesses increase word of mouth marketing/advertising and manage relationships with their customers. Embodiments are also directed to helping businesses quantify the effect of the generated word of mouth marketing/advertising. Certain embodiments provide incentives for customers to write online reviews of the businesses they patronize. Customers can also refer businesses to a review, profile and marketing management system through which the businesses can purchase additional marketing services, which may include providing the referred businesses: (1) access to a review module to respond to customer reviews posted to the system, (2) the ability to provide special offers to customers who have signed up with the system to generate additional reviews, and (3) content data posted on the system (e.g. web viewable content) in which basic information of the businesses is integrated with the reviews.