Abstract: Systems and methods for altering participants' behaviors associated with a health care system are provided. In one example, a method of altering a behavior of a participant associated with a health care system includes assessing activities of the participant over a network via at least one electronic device, determining a behavior of the participant based on the activities of the participant, determining a motivation level of the participant, the motivation level is associated with an extent to which the participant is willing to change the behavior, categorizing the participant into a first category of a plurality of categories based on the behavior and the motivation level of the participant, and communicating with the participant based on the category in which the participant is categorized over a network via at least one electronic device.