Abstract: A parachute promotion method and article provide for delivery of promotional materials to a gathering of people in a way which creates a stunning and colorful display. In the method, parachute assemblies carrying promotional materials are released in substantial numbers from a suitable elevation for descent toward people below who have gathered, as in a stadium. The parachute assemblies may be released from an aircraft, from a descending parachutist or from an elevated structure. The parachute assemblies each comprise a parachute canopy and suspension element formed of flexible sheet material and a container, such as a beverage bottle, provided with a removable closure fastened to a central portion of the suspension element. The promotional materials are carried in the container.