Abstract: An article for assisting persons to quit smoking and a method for doing same comprising a cigarette case; an insert located within said cigarette case and dividing its interior into a plurality of spaces, each sized to hold a single cigarette; and a plurality of closure devices, each of which can be used to seal one such space as the smoker gradually tapers daily cigarette consumption downward. A preferred embodiment includes a clear plastic shell covering the outside of said cigarette case, behind which shell such inspirational and motivational materials as photographs, other images, and/or handwritten or printed matter may be positioned in such a way as to be visible to the user each time the cigarette case is accessed.