Abstract: A method for customizing off the shelf, inexpensive automobile wheel rims, or inserts for automobile wheel rims which include an art image, a name, or a logo comprises: converting the image to a useable format for use by a vertical or horizontal machining system to machine the image into a wheel or an insert for a wheel; enhancing and converting the image into a JPG format; converting the JPG format image to an AutoDWG DXF file format; importing the DXF file image into ESPRIT CADCAM software that takes the file image and converts it into a machine useable format called G-Code that makes a machine tool rotate a cutter to cut the image into the surface of the wheel or insert for a wheel; and enhancing the image on the wheel or insert for a wheel.